Loft Growth Partners | 1,653 followers on LinkedIn. Elevating consumer brands to new heights | Founded in 2001, Loft Growth Partners (formerly 2x Consumer Products Growth Partners) is a leading growth investor for emerging consumer products businesses. Our purpose is to elevate partner brands to new heights. Our team brings decades of operational experience leading emerging and established brands to help purpose-driven entrepreneurs and teams to grow their companies into the iconic brands of tomorrow.