Lloyd Greif Center for Entrepreneurial Studies - USC Marshall | 2,384 followers on LinkedIn. The Lloyd Greif Center for Entrepreneurial Studies is the oldest entrepreneurship program in the United States and the largest entrepreneurship hub on USC’s campus. From ideation to launch, growth, and scaling, the Greif Center supports founders through dynamic programs, competitions, funding, coaching, and a thriving investor network that includes industry partners, executives, and thought partners in Los Angeles and around the globe. USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility, and path-breaking research -- it ranks 10th in research among North American business schools.