Licious | 359,082 followers on LinkedIn. Juicy, delicious? Must be Licious #JuicyDeliciousChicken | Licious began in 2015 when Abhay Hanjura and Vivek Gupta set out to transform a $55Bn category that was largely unbranded, inconsistent, and untouched by modern food standards. Their vision was simple - bring honesty, hygiene, and joy to meat and seafood buying in India. What followed was a category-defining shift powered by India’s only fully integrated 0–4°C cold chain, global FSSC 22000 certification, backward integration through bio-secure poultry farms, and rigorous control over freshwater fish and seafood.