Lead Cookie | 599 followers on LinkedIn. Authentic demand generation | Helping B2B businesses grow through targeted outreach | 700+ successful campaigns | Lead Cookie helps B2B businesses develop outbound sales systems. Our inhouse research team, account strategists, and success managers all work together to create campaigns that are sustainable, predictable, and the perfect complement to referrals and inbound leads. We believe that number of leads is a vanity metric, so our goal is to get you in front of qualified decision-makers to grow your business without wasting your time on poor fits.