JD Fine & Company | 1,535 followers on LinkedIn. West Coast Cool with a Dose of Poolside Glamour Tart Collections is the quintessential California clothing brand. Founded in 2004 by husband-and-wife team Jamie and Dana Finegold, the label specializes in sexy-cool tops, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart launched with the goal of creating a timeless collection that would enhance a woman’s natural radiance and confidence while transcending her from day to night with ease.