Jacobs Institute for Design Innovation at UC Berkeley | 1,130 followers on LinkedIn. Berkeley’s interdisciplinary hub for learning and making at the intersection of design and technology. | Bringing together technical depth, design methodology, and a focus on societal impact, the Jacobs Institute for Design Innovation (JIDI) aims to educate students who understand both the under-the-hood details that make something work and the big-picture context that makes something matter. We see design and technological innovation as integrally linked: innovation opens possibilities and extends the reach of design, while design links new technologies with human experiences and ensures that innovation truly benefits people and communities. From our home in Berkeley’s College of Engineering, JIDI extends broadly across campus, serving as a welcoming hub: here, engineers, artists, and makers of all kinds can gather and collaborate.