IT'SUGAR | 11,631 followers on LinkedIn. Our Mission: To Provide a Sweet & Humorous Escape from Everyday Life. | IT’SUGAR was founded to create an environment that fosters the greatest feeling of happiness and humor; that allows you to smile and laugh out loud without judgment. Expanding rapidly, with over 100 locations nationwide, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. There are three major things that differentiate IT’SUGAR from other candy retailers.