Irish Life | 27,292 followers on LinkedIn. A better life, with Irish Life | Established in 1939, Irish Life is Ireland's leading life, investment and pension company. Irish Life is now part of the Great-West Lifeco group of companies, one of the world’s leading life assurance organisations. Founded more than a century ago in Winnipeg, Canada, Great-West Lifeco and its subsidiaries, including The Great-West Life Assurance Company, have a record for financial strength, earnings stability and consistently high ratings from the independent rating agencies.