Innovation Department | 1,123 followers on LinkedIn. Building and investing in early stage brands. | Innovation Department builds companies hands-on, from the ground up. Our team of brand strategists, marketers, operators and builders are obsessed with reducing the time to product-market fit and creating repeatable success for the launch of early-stage businesses. In our SoHo studio, we ideate on product concepts, test and develop them according to our playbook, and leverage proprietary sources of audience to scale more quickly - and with less risk - than traditional ways of brand-building.