Icon Sportswire, Inc | 1,120 followers on LinkedIn. When Content Matters | Established in 1999 by former Allsport and Getty Images veterans, Icon Sportswire is one of the leading photographic wire services and image licensing organizations in the business today. Our experienced, passionate, multi-talented, and service-oriented professional photojournalists have one unified mission: to produce and curate the most exciting, beautiful, and thought-provoking imagery imaginable. Service Icon Sportswire has licensed over 14 million images.