Independent Artist Group | 24,191 followers on LinkedIn. IAG: The Alternative | Independent Artist Group (IAG) was born upon the merger of Agency for the Performing Arts (APA) and Artist Group International (IAG) in the summer of 2023. IAG combines the breadth of APA’s renowned full-service representation capabilities as a legacy Talent and Literary agency in the entertainment industry, with AGI’s reputation as the premiere independent music touring agency with a roster of superstar stadium and arena acts as well as cutting-edged emerging artists in the music and comedy worlds. The result is a powerful new voice in artist representation with the entrepreneurial passion to create ground-breaking partnerships for our clients across multiple platforms and business lines, combined with the deal making acumen and deep relationships that come from their combined 95 year legacies in the agency business.