Houston First Corporation | 14,273 followers on LinkedIn. Our mission is to enhance the quality of life, advance economic prosperity, and promote the Houston region. | Houston First Corporation (HFC) is the official Destination Management Organization (DMO) for Houston, leading tourism and convention business for the city. Houston First is responsible for the day-to-day maintenance, licensing, and operation of convention and performing arts facilities, parks, plazas, events, and parking. Furthermore, the organization acts as the City of Houston’s agent for the collection of hotel occupancy tax revenue.