HBA/Hirsch Bedner Associates | 88,771 followers on LinkedIn. Design that gives form to emotion. Leading the hospitality design world since 1965. #OneHBA | Founded in 1965 by Howard Hirsch and Michael Bedner, HBA (Hirsch Bedner Associates) believes in the power of great design. Design that opens us to new ideas, new innovations, and new connections. Design that gives form to emotion.