Groundwork Strategies | 170 followers on LinkedIn. Hit the ground working. | We’re Groundwork Strategies, a highly effective team of passionate professionals who share your goal of building a safer, more equitable world for future generations to inherit. Our small but driven team is led by two women with decades of experience directing campaigns and shaping public opinion. Longtime friends Tricia Mueller and Michelle McCormick — a former national director for the Carpenter’s Union and a former small business owner, respectively — founded Groundwork Strategies in 2016 with a bedrock goal: To fashion their own hard-earned expertise into a powerful tool for others.