General Pants Co. | 23,989 followers on LinkedIn. General Pants Co. is the go-to destination and daily fix for trend-led style and culture. Rooted in music and youth culture, we curate a considered mix of global brands, streetwear and denim, alongside exclusive in-house labels, to deliver head-to-toe outfitting that feels current, expressive and relevant. From icons like Subtitled, Insight, The North Face and Abrand Jeans to emerging names, our range reflects how our customers actually live, dress and move.