FNB South Africa | 770,353 followers on LinkedIn. While ‘help’ constitutes a core brand value within FNB, we also practice an overall ethos underpinned by the concept of ‘better business; better world’. We believe that by tapping into the innovative culture within FNB, we can provide people with the help they need to change their lives, communities and transform their businesses. Not just for their own benefit, but for the benefit of others.