Firstleaf | 12,357 followers on LinkedIn. Firstleaf. A first in every box. | America’s most personalized wine company, Firstleaf uses millions of data points to produce and curate each shipment of award-winning wine from around the world so that members can explore new bottles and discover new favorites tailored to their taste. Founded by Philip James, a wine industry veteran and Oxford-educated chemist, the subscription service unites the art and science of wine. Firstleaf brings together proprietary technology, expert winemakers and a WSET-certified wine concierge team, to build a unique Wine Profile for each member and curate each shipment individually.