Entertainment Industry Foundation | 10,001 followers on LinkedIn. For over 80 years, the Entertainment Community’s Trusted Partner in Philanthropy. | Founded in 1942, the Entertainment Industry Foundation (EIF) is a multifaceted organization that occupies a unique place in the world of philanthropy. By mobilizing and leveraging the powerful voice and creative talents of the entertainment industry, as well as cultivating the support of organizations (public and private) and philanthropists committed to social responsibility, EIF builds awareness and raises funds, developing and enhancing programs on the local, national, and global level that facilitate positive social change. Stand Up To Cancer (SU2C), a division of EIF, funds research to develop the newest and most promising cancer treatments to help patients today.