Dumbstruck, Inc. | 1,352 followers on LinkedIn. Dumbstruck is a leading emotion analytics company that combines research in human psychology and neuroscience with AI-powered facial coding technology to measure the emotional impact and overall effectiveness of video advertisements before they launch. Using AI-driven proprietary algorithms, Dumbstruck measures complex, moment-by-moment attention and emotion data patterns of consumers as they react to a video ad. These data patterns serve as the basis of a comprehensive analysis that provides clients with deep targeting and creative insights, as well as key performance metrics such as brand lift and ad efficiency.