Duane Reade | 8,973 followers on LinkedIn. DUANE Reade’s mission is to make New York Living Easier by serving the daily needs of our customers through our three areas of focus: Health & Wellness - "How I Feel", Beauty - "How I Look" and Convenience -"What I Need Now". We work hard everyday to earn the trust and loyalty of our customers, associates, partners, and stakeholders. Strengths include a leading market share, strong same-store sales growth and a solid track record of earnings growth.