Doordarshan News | 5,919 followers on LinkedIn. Doordarshan as a public broadcaster has been successfully discharging its special responsibility to give balanced and unbiased news without sensationalizing as well as by carrying different shades of opinion. Considering the perceived need for a dedicated news channel on Doordarshan’s platform and building on its twin advantage, viz., viewers loyalty to DD’s in-house news bulletins and the greater revenue potential on account of DD-Metro’s terrestrial reach, the Prasar Bharati Board approved the proposal to start a 24-hours news channel in place of DD-Metro. This was subsequently approved by the Union Cabinet in its meeting held on 3 October 2003.