Direct Impact | 2,129 followers on LinkedIn. The nation’s leading grassroots PR firm and member of the Burson Group of companies. | We have been in the business of mobilizing people for more than 20 years. Now more than ever, no campaign is won without a hybrid strategy that includes traditional community outreach and complementary digital expertise. Combining our on the ground field network with our proprietary digital platform, we build on the strength of traditional grassroots outreach with technologies, data and tools to analyze and exponentially grow the power of local online.