CVS Media Exchange (CMX) | 8,665 followers on LinkedIn. It's not guessing, it's data. | At CVS Media Exchange® (CMX®), the omnichannel media platform of CVS®, we empower brands to forge meaningful connections with shoppers at CVS — the #1 trusted retail pharmacy. With first-party loyalty data from over 90 million addressable ExtraCare® members, CMX leverages predictive shopper insights to drive measurable outcomes and create personalized one-to-one interactions that shape how consumers discover essential brands. Built on 25 years of ExtraCare loyalty data and long-standing reliability, we connect brands with CVS’s most valuable shoppers — offering flexible, accessible campaign access through innovative managed and self-service solutions.