Cradlewise | 148,290 followers on LinkedIn. Cradlewise is a direct-to-consumer sleep fitness company for babies and parents. We make intelligent baby cribs. | Cradlewise is a smart sleep company reimagining how families rest, bond, and thrive, starting from day one. We combine responsive technology, sleep science, and user-focused & intuitive design to build sleep solutions that help support families in the sleep journey. Our flagship product is one of the world’s smartest all-in-one convertible cribs.