Cradle to Cradle Products Innovation Institute | 36,449 followers on LinkedIn. Cradle to Cradle Certified® is the global standard for products that are good people and the planet. ♻️ | We certify what matters: Products that are good for people and the planet. The Cradle to Cradle Products Innovation Institute is a global nonprofit organization dedicated to advancing the circular economy. Through the Cradle to Cradle Certified® Products Program, the Institute sets the global standard for circular product design, driving the transition to a circular economy where every material and product positively impacts both people and the planet.