Conte of Florence | 2,751 followers on LinkedIn. Conte of Florence, an historical Tuscan brand founded in the heart of Florence in 1952 as a hat manufacturer, offers today a new total look casualwear line for both men and women with specific references to the three traditionally inspirational worlds: ski, golf and sailing. The brand philosophy is creating garments that are not only a functional idea for the free time, but are also a stylish and distinctive sign of belonging to a special world, full of emotions and of an authenticity achieved over time.