Conifer Research | 3,261 followers on LinkedIn. Conifer is a design research consulting firm bringing an ethnographic approach to insights + innovation programs. | Conifer is a market research, design and innovation partner to Fortune 1000. Our multidisciplinary teams blend research, strategy and design methods to develop perspective-shifting insights that we use to guide marketing, innovation and insights teams forward. Through an ethnographic approach to research, we help our clients embed their creativity into an understanding of the everyday lives of people they hope to engage – customers, workers, and end-users.