Coil | 2,054 followers on LinkedIn. Building a better business model for the Web | Coil was founded in 2018 to build a better business model for the Web. Coil makes it easy for creators, publishers and platforms to monetize their content across the internet, and provides an alternative to advertising and site-by-site subscription models. As Coil Members enjoy content, Coil uses a proposed open web standard called Web Monetization to stream micropayments to individual creators and websites in real time.