Coffee Uplifts People | 548 followers on LinkedIn. Something’s different about this CUP! | It is said, “necessity is the mother of invention” and the coffee industry is in need of DIRE change. Introducing Coffee Uplifts People! Coffee Uplifts People (CUP) was birthed in the global pandemic of 2020 and amidst social unrest globally amplified by the death of George Floyd and institutional racism.