Calexus Solutions | 69 followers on LinkedIn. Big data creation, storage, and analytics that drive groundbreaking marketing insights and strategies | Your company’s most valuable asset is its data. Even in the twenty-first century, however, most organizations still fail to utilize their data to its fullest potential. In the marketing and advertising space, this means lost opportunities for cross-selling across product lines, identifying at-risk customers for retentive communication, and recapturing lost customers cost-effectively.