Bow&Arrow (part of Accenture Song) | 10,780 followers on LinkedIn. White Space Digital Ventures – identifying and creating new digital products, services and ventures that fulfil unmet customer needs and deliver diversified revenue streams. Working with clients including BMW MINI, Google, Boots, American Express, Wall Street Journal and British Airways, Bow&Arrow focus on high-impact innovation that lands in market. Delivered by a digitally-native, impact-obsessed team combining commercial, strategy, product, creative and design skillsets, B&A start-up teams work as one from brief to launch.