Booyah | 1,160 followers on LinkedIn. Booyah, headquartered in San Francisco, is the market leader in real-world & location –based gaming. The company is founded on the premise that “where you play matters” and creates compelling, innovative mass-market entertainment products & services that have been enjoyed by tens of millions of worldwide. By integrating real-world signals into its portfolio of products, Booyah is more than a games company…literally changing how people play and delivering more personal, more social & more meaningful ways for gamers of all ages to play & interact with their friends & the world around them.