BNP Paribas Personal Finance | 157,757 followers on LinkedIn. Major player in consumer credit in France and Europe | BNP Paribas Personal Finance is a major player in consumer credit in France and Europe, offering a wide range of consumer lending products. A 100% subsidiary of the BNP Paribas Group, the company provides, through its brands Cetelem, Findomestic, and Alpha Credit, a comprehensive range of personal loans available in stores, at car dealerships, or directly to customers through its contact centers and online platforms. In 2024, BNP Paribas Personal Finance generated €4.9 billion in revenue, serving 22 million customers and employing nearly 17,000 people.