Bluestar Alliance | 4,318 followers on LinkedIn. Brand Management Company | Bluestar Alliance is a global brand management firm that acquires, builds, and grows iconic consumer brands across fashion, lifestyle, entertainment, and home. For nearly two decades, we’ve acquired and invigorated some of the world’s most iconic brands, transforming them into modern market leaders through design innovation, disciplined brand architecture, and strategic global partnerships. Spanning fashion and lifestyle to entertainment and home, Bluestar Alliance operates at the dynamic intersection of cultural relevance and business intelligence.