Blue Cross & Blue Shield of Rhode Island | 19,690 followers on LinkedIn. A nonprofit health insurer helping all Rhode Islanders live their healthiest lives. | At Blue Cross & Blue Shield of Rhode Island (BCBSRI), we know that health is more than what happens at the doctor’s office. Our vision is to improve health and well-being by leading access to high-quality, affordable, and equitable care. That means focusing on innovation, from opening retail stores across the state to expanding access to behavioral health services to helping address food insecurity among our neighbors.