Cupcake | 407 followers on LinkedIn. Cupcake is a new social media experience that rewards active user engagement | Cupcake is a new social media experience that rewards active user engagement. In a sea of "doomscrolling" and passive content consumption, Cupcake is building a compelling new way to engage with content you love, share your thoughts & opinions, and earn prizes & rewards. It’s a social app, but it feels more like Duolingo than TikTok.