BITA Standards Council (BITA) | 5,122 followers on LinkedIn. Freight transportation participants joined together driving blockchain adoption by fostering standards for the industry. | BITA Standards Council (BITA) is GBBC’s global transportation and commerce initiative. GBBC’s BITA initiative consists of global companies with a shared vision to leverage blockchain technology to define and grow open-source supply chain standards. The initiative's member-companies will continue to collaborate with other like-minded entities and drive the global effort to map, produce, publish, and adopt those standards.