Beef & Liberty Greater China | 2,293 followers on LinkedIn. "Let Beef & Liberty be our reward!" | In 1735 a gentleman and actor named John Rich founded a club called The Sublime Society of Beefsteaks. The society was a gathering place for London’s intelligentsia, which celebrated the consumption of beef and steak in particular. It was also a venue in which the members met to discuss the major issues of the day, partake of great food and drink and enjoy each other’s company.