BDA, LLC | 40,164 followers on LinkedIn. The Merchandising Agency Trusted by Iconic Brands | Bensussen Deutsch & Associates, LLC (BDA) is a global Merchandise Agency™ providing customized marketing, branded merchandise, e-commerce, and fulfillment solutions for iconic sports organizations, entertainment properties and Fortune 1000 enterprises. With over 40 years of experience, BDA brings brands closer to their customers by providing highly engaging promotional products and branded merchandise experiences. Renowned clients across automotive, sports, technology, entertainment, medical, fitness, and beverage industries rely on BDA to activate, inspire, and promote their events, employees, and brands.