Backed Inc. | 430 followers on LinkedIn. Backed is a disruptive US-based online lending platform, enabling borrowers easier access to a fair loan. We allow our users to add a Backer (co-signer reinvented) to their loan application, to assist them to qualify for a loan or to reduce their rate. Our patent-pending machine learning underwriting model incorporates the added layer of safety as part of our risk assessment, and reduced risk is then reflected in our loan approval and pricing offers.