Babyshop Group | 7,157 followers on LinkedIn. Visit us at babyshop.com, alexandalexa.com, lekmer.se, melijoe.com. | Babyshop is a leading global ecommerce and retailer based in Sweden, with a physical store in Sweden. Our workforce consists of around 200 employees and over 25 nationalities. The Babyshop Group includes - apart from the physical store - the online sites Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com.