Axis Direct | 93,013 followers on LinkedIn. Simply Smart. Simply Awesome. Simply Simple. Investing #SimpleHai. All Investments. One Destination. | Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd. engaging in distribution of wide range of financial solutions and broking services to retail customers. Customers can avail a wide range of lending solutions. Apart from lending solutions, Axis Direct, a brand under Axis Securities Limited, offers retail broking and investment services.