Audience Trading Platform Ltd | 40 followers on LinkedIn. Audience Trading Platform Ltd (ATP) "attribution | trading | reporting" Founded in January 2012, we are a software platform led company that helps improve the return on media investment significantly by identifying and targeting audiences and continuously optimising marketing campaigns using bespoke algorithms and software tools. We also provide a transparent view of the marketing performance using our algorithms that helps marketers to make decision on spending their precious marketing dollars accordingly. This is done through a massive amount of data crunching and statistical modeling coupled with our reporting tools.