Amplify Snack Brands | 9,865 followers on LinkedIn. Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products. | Amplify Snack Brands, owned by Hershey, is a fast growing “better-for-you” (BFY) snack brand company based in Austin, Texas. Led by a team of world-class executives, the company produces guilt-free snacking products and prides itself in having products that taste great with simple ingredients. The Company’s anchor brand, SkinnyPop, is a leading BFY ready-to-eat (RTE), popcorn brand.