theatreMAMA | 553 followers on LinkedIn. theatreMAMA is a living media agency for the entertainment industry and the #1 street team company in New York City. | MAMA is a living media agency for the entertainment industry, headquartered in NYC. We have had the good fortune of creating experiential campaigns and stunts in over 70 different markets across the US and Canada, but are perhaps best known for being the #1 street team company in New York. Over the past 12 years, MAMA has led creative campaigns for over 20 Broadway shows, Cirque du Soleil's tented, resident, and arena shows, as well as Madison Square Garden Entertainment's Christmas, Spring and Summer Spectaculars.