addGloo | 29 followers on LinkedIn. addGloo operates a demand-side platform that uses semantic page processing and keyword algorithms to allow search marketers to bid on, purchase and deliver search ads in display inventory available on ad exchanges. Our unique search-to-display strategy identifies the most relevant words and phrases on pages available for real-time bidding (RTB) through ad exchanges and leverages online ad feeds to source keyword-targeted search ads. We deliver “stacked” advertisements, as is common in traditional search marketing in Google’s AdSense, where more than one marketer’s advertisement appears together with 3 to 6 other similar advertisements, as well as exclusive ad positions for search marketers who desire that their ad appear alone in a banner slot.