Act-On Software | 18,887 followers on LinkedIn. The smartest, easiest to use marketing automation platform | Act-On Software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last independent MAP provider, we focus 100% on serving marketers. Our innovation focuses on marketing efficiency, powerful AI features built into the software, the promise of data freedom and integration, and personal dedication to your success through human support and professional services.