Acronym | 12,427 followers on LinkedIn. Global growth marketing agency using data science to transform brand discovery and engagement. | The Acronym Difference. Acronym was founded in 1995 because everyone was searching the Internet and no one could find what they wanted. Our founder, Anton Konikoff, was one of the first to recognize why people were getting lost along the way: companies were unaware of the unwritten rules of search algorithms and weren’t taking advantage of new opportunities to reach customers.