Accounting & Financial Women's Alliance | 4,415 followers on LinkedIn. Empowering Women in Accounting and Finance | Connect - Advance - Lead | Mission The mission of the Accounting & Financial Women’s Alliance is to enable women in all accounting and finance fields to achieve their full potential and to contribute to their profession. A legacy of expertise Founded in 1938 to increase the opportunities for women in all fields of accounting and finance, members of the Accounting & Financial Women’s Alliance (formerly American Society of Women Accountants) and their companies benefit from resources that accelerate their professional growth. The industry has evolved enormously for women in the past 75 years, with our organization smartly and passionately evolving with it, ahead of the curve, so that all women in accounting and finance can excel.