87 | 5,022 followers on LinkedIn. Born out of Sterling Partners, '87 is a platform that invests in and incubates direct to consumer businesses. | ‘87 is an affiliate of Sterling Partners, a multi-strategy investment firm founded over 35 years ago. ‘87 incubates and invests in businesses that are fundamentally focused on building direct relationships with their customers. We help companies reach success through funding, technology, talent, content development, and infrastructure. Our unique, hands-on approach makes us as an extension of the team.